BiC Rebrand

Students were tasked with picking a brand of their choice to rebrand. I chose BIC, a company well known for its essential and affordable products. Their most famous products are their pens, lighters, and razors. But something I noticed is that BIC is an iconic brand that everyone uses, but no one seems to remember. I wanted to change this narrative and emphasis that BIC’s small products have a big impact in our lives. My new brand elements include a new logo, pattern/illustrative elements, packaging designs, social media mockups, and a motion video showcasing the rebrand!

This is a student project and is not legally associated with BiC.